Premium K-beauty campaign photography and creative art direction showcasing a close-up of a female model with radiant skin for Gyeol Lab

GYEOL LAB

Brand identity for a premium Korean skincare line.

GYEOL LAB is a Korean skincare brand focused on supporting the skin barrier. It is made for people with sensitive and reactive skin, and for those who pay close attention to what goes into their products.

The visual direction was built around calmness, clarity, and a sense of protection. Soft colors, minimal typography, and a restrained layout help the packaging feel gentle without becoming too clinical.

​

Year

2026

Scope

Brand identity, packaging design, art direction, campaign imagery, 3D product visualization

Industry

Beauty & personal care

Photorealistic 3D cosmetic bottle rendering and premium skincare packaging design showcasing a luxury cobalt blue serum bottle for Gyeol Lab
Premium K-beauty campaign photography and intentional digital commerce assets showcasing a female model applying skincare serum with a pipette dropper
 of custom cosmetic box diecut and minimalist packaging design layout for Gyeol Lab
E-commerce web design asset for product description showcasing a close-up of a female model applying a gentle skincare serum with clean typography
Amazon store design content and web product imagery showcasing a model's radiant skin for a Korean barrier repair line
Photorealistic 3D product rendering for web store layout showcasing a dark cobalt glass bottle with clear liquid serum texture swatches
E-commerce web store asset for product description showcasing a macro view of a clear liquid gel texture with water bubbles
Amazon store design content showcasing a 3D rendering of a pipette dropper over a dark cobalt glass serum bottle with product benefits typography
Web product imagery for an online cosmetics store showcasing a close-up of a female model with a serum liquid drop on her cheek
E-commerce web store layout and product description imagery showcasing a clear liquid gel serum texture swatch with air bubbles
Amazon store design content and cosmetic packaging layout showcasing a close-up of a minimalist cardboard box with clean typography for Gyeol Lab

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Premium K-beauty campaign photography and creative art direction showcasing a close-up of a female model with radiant skin for Gyeol Lab

GYEOL LAB

Brand identity for a premium Korean skincare line.

GYEOL LAB is a Korean skincare brand focused on supporting the skin barrier. It is made for people with sensitive and reactive skin, and for those who pay close attention to what goes into their products.

The visual direction was built around calmness, clarity, and a sense of protection. Soft colors, minimal typography, and a restrained layout help the packaging feel gentle without becoming too clinical.

​

Year

2026

Scope

Brand identity, packaging design, art direction, campaign imagery, 3D product visualization

Industry

Beauty & personal care

Photorealistic 3D cosmetic bottle rendering and premium skincare packaging design showcasing a luxury cobalt blue serum bottle for Gyeol Lab
Premium K-beauty campaign photography and intentional digital commerce assets showcasing a female model applying skincare serum with a pipette dropper
 of custom cosmetic box diecut and minimalist packaging design layout for Gyeol Lab
E-commerce web design asset for product description showcasing a close-up of a female model applying a gentle skincare serum with clean typography
Amazon store design content and web product imagery showcasing a model's radiant skin for a Korean barrier repair line
Photorealistic 3D product rendering for web store layout showcasing a dark cobalt glass bottle with clear liquid serum texture swatches
E-commerce web store asset for product description showcasing a macro view of a clear liquid gel texture with water bubbles
Amazon store design content showcasing a 3D rendering of a pipette dropper over a dark cobalt glass serum bottle with product benefits typography
Web product imagery for an online cosmetics store showcasing a close-up of a female model with a serum liquid drop on her cheek
E-commerce web store layout and product description imagery showcasing a clear liquid gel serum texture swatch with air bubbles
Amazon store design content and cosmetic packaging layout showcasing a close-up of a minimalist cardboard box with clean typography for Gyeol Lab

Related projects →

Premium beauty campaign photography showcasing a model holding the Isle of Plants self-tanning and color-correcting skincare bottle
Premium orange tube and packaging design for Residue natural deodorant balm
Premium K-beauty campaign photography and creative art direction showcasing a close-up of a female model with radiant skin for Gyeol Lab

GYEOL LAB

Brand identity for a premium Korean skincare line.

GYEOL LAB is a Korean skincare brand focused on supporting the skin barrier. It is made for people with sensitive and reactive skin, and for those who pay close attention to what goes into their products.

The visual direction was built around calmness, clarity, and a sense of protection. Soft colors, minimal typography, and a restrained layout help the packaging feel gentle without becoming too clinical.

​

Year

2026

Scope

Brand identity, packaging design, art direction, campaign imagery, 3D product visualization

Industry

Beauty & personal care

Photorealistic 3D cosmetic bottle rendering and premium skincare packaging design showcasing a luxury cobalt blue serum bottle for Gyeol Lab
Premium K-beauty campaign photography and intentional digital commerce assets showcasing a female model applying skincare serum with a pipette dropper
 of custom cosmetic box diecut and minimalist packaging design layout for Gyeol Lab
E-commerce web design asset for product description showcasing a close-up of a female model applying a gentle skincare serum with clean typography
Amazon store design content and web product imagery showcasing a model's radiant skin for a Korean barrier repair line
Photorealistic 3D product rendering for web store layout showcasing a dark cobalt glass bottle with clear liquid serum texture swatches
E-commerce web store asset for product description showcasing a macro view of a clear liquid gel texture with water bubbles
Amazon store design content showcasing a 3D rendering of a pipette dropper over a dark cobalt glass serum bottle with product benefits typography
Web product imagery for an online cosmetics store showcasing a close-up of a female model with a serum liquid drop on her cheek
E-commerce web store layout and product description imagery showcasing a clear liquid gel serum texture swatch with air bubbles
Amazon store design content and cosmetic packaging layout showcasing a close-up of a minimalist cardboard box with clean typography for Gyeol Lab

Related projects →

Premium beauty campaign photography showcasing a model holding the Isle of Plants self-tanning and color-correcting skincare bottle
Premium orange tube and packaging design for Residue natural deodorant balm