Brand identity and packaging for a natural deodorant.

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Residue is a gender-neutral natural deodorant brand for everyday body care. The brief called for something fresh, clean, modern and natural. Rather than proving “natural” through familiar visual codes, the brand takes a more expressive approach to the category–using bold color, distinctive typography and a beauty-led visual language. From there, the goal was to build a distinctive, scalable system around the product, from packaging and product imagery to launch communications.

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Your residue without the residue.